diff --git a/options-table.c b/options-table.c
index 20f5ae01..8bc61149 100644
--- a/options-table.c
+++ b/options-table.c
@@ -570,17 +570,47 @@ const struct options_table_entry window_options_table[] = {
 	  .default_num = 0 /* overridden in main() */
 	},
 
-	{ .name = "window-status-alert-attr",
+	{ .name = "window-status-bell-attr",
 	  .type = OPTIONS_TABLE_ATTRIBUTES,
 	  .default_num = GRID_ATTR_REVERSE
 	},
 
-	{ .name = "window-status-alert-bg",
+	{ .name = "window-status-bell-bg",
 	  .type = OPTIONS_TABLE_COLOUR,
 	  .default_num = 8
 	},
 
-	{ .name = "window-status-alert-fg",
+	{ .name = "window-status-bell-fg",
+	  .type = OPTIONS_TABLE_COLOUR,
+	  .default_num = 8
+	},
+
+	{ .name = "window-status-content-attr",
+	  .type = OPTIONS_TABLE_ATTRIBUTES,
+	  .default_num = GRID_ATTR_REVERSE
+	},
+
+	{ .name = "window-status-content-bg",
+	  .type = OPTIONS_TABLE_COLOUR,
+	  .default_num = 8
+	},
+
+	{ .name = "window-status-content-fg",
+	  .type = OPTIONS_TABLE_COLOUR,
+	  .default_num = 8
+	},
+
+	{ .name = "window-status-activity-attr",
+	  .type = OPTIONS_TABLE_ATTRIBUTES,
+	  .default_num = GRID_ATTR_REVERSE
+	},
+
+	{ .name = "window-status-activity-bg",
+	  .type = OPTIONS_TABLE_COLOUR,
+	  .default_num = 8
+	},
+
+	{ .name = "window-status-activity-fg",
 	  .type = OPTIONS_TABLE_COLOUR,
 	  .default_num = 8
 	},
diff --git a/status.c b/status.c
index 041382fb..2fb89d1f 100644
--- a/status.c
+++ b/status.c
@@ -684,14 +684,34 @@ status_print(
 		fmt = options_get_string(oo, "window-status-current-format");
 	}
 
-	if (wl->flags & WINLINK_ALERTFLAGS) {
-		fg = options_get_number(oo, "window-status-alert-fg");
+	if (wl->flags & WINLINK_BELL) {
+		fg = options_get_number(oo, "window-status-bell-fg");
 		if (fg != 8)
 			colour_set_fg(gc, fg);
-		bg = options_get_number(oo, "window-status-alert-bg");
+		bg = options_get_number(oo, "window-status-bell-bg");
 		if (bg != 8)
 			colour_set_bg(gc, bg);
-		attr = options_get_number(oo, "window-status-alert-attr");
+		attr = options_get_number(oo, "window-status-bell-attr");
+		if (attr != 0)
+			gc->attr = attr;
+	} else if (wl->flags & WINLINK_CONTENT) {
+		fg = options_get_number(oo, "window-status-content-fg");
+		if (fg != 8)
+			colour_set_fg(gc, fg);
+		bg = options_get_number(oo, "window-status-content-bg");
+		if (bg != 8)
+			colour_set_bg(gc, bg);
+		attr = options_get_number(oo, "window-status-content-attr");
+		if (attr != 0)
+			gc->attr = attr;
+	} else if (wl->flags & (WINLINK_ACTIVITY|WINLINK_SILENCE)) {
+		fg = options_get_number(oo, "window-status-activity-fg");
+		if (fg != 8)
+			colour_set_fg(gc, fg);
+		bg = options_get_number(oo, "window-status-activity-bg");
+		if (bg != 8)
+			colour_set_bg(gc, bg);
+		attr = options_get_number(oo, "window-status-activity-attr");
 		if (attr != 0)
 			gc->attr = attr;
 	}
diff --git a/tmux.1 b/tmux.1
index 6b036bb3..6a73949a 100644
--- a/tmux.1
+++ b/tmux.1
@@ -2516,15 +2516,32 @@ Instructs
 .Nm
 to expect UTF-8 sequences to appear in this window.
 .Pp
-.It Ic window-status-alert-attr Ar attributes
-Set status line attributes for windows which have an alert (bell, activity
-or content).
+.It Ic window-status-bell-attr Ar attributes
+Set status line attributes for windows which have a bell alert.
 .Pp
-.It Ic window-status-alert-bg Ar colour
-Set status line background colour for windows with an alert.
+.It Ic window-status-bell-bg Ar colour
+Set status line background colour for windows with a bell alert.
 .Pp
-.It Ic window-status-alert-fg Ar colour
-Set status line foreground colour for windows with an alert.
+.It Ic window-status-bell-fg Ar colour
+Set status line foreground colour for windows with a bell alert.
+.Pp
+.It Ic window-status-content-attr Ar attributes
+Set status line attributes for windows which have a content alert.
+.Pp
+.It Ic window-status-content-bg Ar colour
+Set status line background colour for windows with a content alert.
+.Pp
+.It Ic window-status-content-fg Ar colour
+Set status line foreground colour for windows with a content alert.
+.Pp
+.It Ic window-status-activity-attr Ar attributes
+Set status line attributes for windows which have an activity (or silence) alert.
+.Pp
+.It Ic window-status-activity-bg Ar colour
+Set status line background colour for windows with an activity alert.
+.Pp
+.It Ic window-status-activity-fg Ar colour
+Set status line foreground colour for windows with an activity alert.
 .Pp
 .It Ic window-status-attr Ar attributes
 Set status line attributes for a single window.